Posts Tagged ‘world consumers

Marketers (and many publishers) are wrestling with the problem of cross-channel attribution:  understanding what each channel adds to the entire process. Producing a breadcrumb trail of user paths is too simplistic. The real key is understanding the incremental effect of each unit of media. “Why do birds suddenly appear,” mused songstress Karen Carpenter, “every time [...]

As you may know, the FTC released a report this week proposing a framework for balancing consumer privacy and innovation online, which includes (but is not limited to) a "do not track" mechanism in web browsers. Naturally, marketers have shown varying degrees of concern. Some are even calling the proposal a "Google Killer".  Pam Horan, [...]

In the run-up to the launch of the iPad, there was a lot of talk about the impact Apple’s tablet computing device would have on traditional publishers. For some, including publishing execs, the iPad was seen as potential source of revitalization for newspapers and magazines. While it remains to be seen whether or not the [...]

Corporate responsibility is a tricky issue in an increasingly social and connected world. Consumers now have more means than ever to share and communicate their concerns with how companies do business. This week, Nestle found itself on the wrong side of an angry group of consumers. And thanks to a few misplaced comments on Facebook, [...]


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