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Posts Tagged ‘value proposition’
Communicating the UX Value Proposition
In: web resources
7 May 2011By John Dilworth and Matt Miller A framework to help articulate and visualize the value of UX activities. Being able to understand and communicate the value that UX brings to your projects makes you more effective. It also improves the odds that important and critical UX work will get the attention it deserves in organizations [...]
Instagram CEO Kevin Systrom: 30-Second Rule for App Success: Speaking of Instagram, this is some sharp thinking by Kevin Systrom on pairing down features for the initial stages of an app: [Instagram] has come a long way since its first iteration, a feature-laden app called Burbn that lacked a simple value proposition. To founder and [...]
DOTW: Does Local Marketing Scale?
In: web resources
6 Jan 2011Over the past month there has been a lot written about the Google and Groupon deal – why it did or did not make sense for either company – but the Ad Age article “Why Google Dropped Groupon and Local Just Doesn’t Scale” raised some interesting points about why a service like Groupon – any [...]
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