Posts Tagged ‘usability issues

New rules governing how iOS apps handle in-app purchases went into effect on June 30, and the date passed without much fanfare and seemingly without much compliance from many apps that continued to offer content for sale. These apps included e-reader apps with links to their associated online bookstores, as well as a variety of [...]

Studies show large websites are failing to deliver on the most basic expectations for usability and accessibility. Why is this? How does it impact marketers? And what can they do about it? Think about the online customer journey through many large informational sites as a kind of train voyage. Digital marketers are editing the wine [...]

   Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers abandon their shopping cart so often? Is there some fundamental mistake that [...]

In my experience it’s a pretty rare thing to find a restaurant (or café/coffeehouse) website that is usable and makes it easy to find the information you would expect to find – menus (with prices!), opening hours, directions, reservation info, etc. Visiting Never said about restaurant websites tells me that I’m not alone. Phew! On [...]


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