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Posts Tagged ‘US’

21 Jan 2010

When Microsoft invested $240 million to take a small stake in Facebook at the then gargantuan valuation of $15 billion, the deal was as much about securing an ad deal as an equity bet. But now, Microsoft is seeing some of its advertising pulled as the social network continues to build out its own ad options and revenue models.

According to BusinessWeek, Facebook has dropped Microsoft’s banner advertising in several international markets, and is considering doing the same in the US. Currently, Microsoft serves fairly generic banner advertising on Facebook, but the social network is pushing more engaging formats, like brands promoting their Pages and encouraging users and their friends to become fans.

Perhaps then, this a sign that Facebook’s social ads are performing well and its business is maturing – so much so that the company needs to grab back some of the inventory that has previously been filled by Microsoft. At this point, that looks more likely than any sort of riff between the two companies, whose deal also includes Bing powering web search results on Facebook.

Recent estimates suggest that Facebook is on track to bring in more than $700 million in revenue for 2010.

Reviews: Facebook

Tags: advertising, facebook, MARKETING, social media

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Tags: advertising, Bing, BusinessWeek, deal, facebook, Microsoft, network, revenue models, social ads, US, web search results

Apple Files Request to Take iPad Trademark From Fujitsu

In: web resources

21 Jan 2010

With rumours still flying left and right as we close in to Apple’s expected Tablet announcement next Wednesday, perhaps the most sought-after missing piece is still its name. Could it be iGuide, or iSlate?

Maybe — but it looks like iPad is definitely a strong contender as well, according to the Mac News Network. Apple has filed for a trademark on that name in Canada, Europe, and Hong Kong, but in the U.S. that trademark is already tied up by Fujitsu. The Japanese corporation has an existing product using that name: a handheld device used by workers in retail.

Yet while Fujitsu first filed for the trademark in 2003, at some point they stopped responding to the US Patent and Trademark Office’s requests for additional information. The USPTO never awarded the official trademark and ended up declaring the name “abandoned” in April 2009.

Although Fujitsu began pursuing the iPad trademark again last June, Apple has reportedly filed at least three requests to extend the deadline for presenting opposition to Fujitsu’s claim. The company now has until February 28 to submit evidence, potentially positioning itself as the rightful owner of the iPad trademark. Launching an actual product under the iPad name before that date may strengthen Apple’s legal claim to the mark, leading to logical speculation that iPad is the chosen forerunner for the tablet’s name.

What’s your favorite name for the still-mythical Apple Tablet? Place your bets now, people!

[img credit: TGR]

Tags: apple, Apple Tablet, fujitsu, gadgets, iguide, ipad, iSlate, trademarks

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Tags: Apple Tablet, Canada, Europe, Fujitsu, hong kong, ipad, mac news network, name, patent and trademark office, product, tablet fujitsu, trademark, U.S., US, us patent and trademark office

Upcoming Event: Mashable NextUp NYC, The Future Journalist [Social Media Week]

In: web resources

21 Jan 2010

Mashable NextUp NYC Only 200 tickets remain for Mashable’s Social Media Week event, NextUp NYC – The Future Journalist on Wednesday, February 3rd, 2010 at 92YTribeca.

Join us for networking and a conversation and Q&A with Sree Sreenivasan (Professor and Columbia Journalism School Dean of Student Affairs and contributing editor of DNAinfo.com) and Vadim Lavrusik (new media journalist and digital media graduate student at Columbia University Journalism School).

Details

Location: 92Y Tribeca, 200 Hudson Street, New York, NY 10013

Socialize (new): Facebook Event Page

Pricing: $20 in advance, $25 at door. Tickets on Sale Now.

Food and drink: Full cash bar and food menu available

Schedule

6:00 – 7:15 = Open Networking
7:15 – 8:45 = Conversation and Q&A with Sree Sreenivasan and Vadim Lavrusik
8:45 – Bar Close = Open Networking

A Conversation and Q&A with:

Sree Sreenivasan – Prof. Sree Sreenivasan, Columbia Journalism School Dean of Student Affairs and contributing editor, DNAinfo.com.

Sree Sreenivasan is a tech evangelist and skeptic specializing in explaining technology to non-techies. He is a professor and dean of students affairs at Columbia University’s Graduate School of Journalism, where he teaches in the digital media program. Sreenivasan is contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts, the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field. He also has been a fixture on NYC-area television. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV and now occasionally appears on various TV shows (on CNN, NBC’s Today Show, CNBC and elsewhere) to talk tech. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes and Popular Science. You can find him on Twitter at twitter.com/sreenet and on the Web at sree.net.

Vadim Lavrusik – Online journalist and M.S. candidate in Digital Media at Columbia Journalism School

Vadim Lavrusik is a new media journalist and social media consultant studying digital media at the Columbia University Graduate School of Journalism where he is launching NYC 3.0, a tech start-up news site as part of his Master’s project. He is also currently working as a social media consultant at the New York Times. He’s reported for publications like the Star Tribune, The Minnesota Daily, the Mpls./St. Paul Business Journal and most recently was a guest feature writer for Mashable.com, where he covered trends in news media, and contributed to Poynter Online’s E-Media Tidbits. You can follow him on Twitter at twitter.com/lavrusik and the Web lavrusik.com.

Thanks to our Sponsor

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Call for Sponsors

As all of our NextUp NYC events funds go directly to 92YTribeca’s non-profit programming, we are looking for Sponsors to come aboard and support the event. Please contact adamh @ mashable for more information.

Thanks to our Partner

“SMAC – the Social Media Advertising Consortium fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, our goal is to grow revenues and increase engagement. SMAC members are groundbreakers. Entrepreneurs. Thought leaders. Together, we form a community that feeds off each other’s creativity, creating an environment for learning and discovery.”

Reviews: Mashable, Twitter

Tags: Events, future journalist, nextupnyc, NYC, social media week