Web development , php , ajax , symfony, framework, zend
In: web resources
27 Feb 2010Anyone that has spent time trying to improve their click through rates (
CTR ) from search engine results pages (
SERP s) will tell you that Google algorithmically picks the snippet displayed for a given page; it’s not something you can always control. Unfortunately, Google doesn’t always display the snippet that will give you the best conversion rate.
However, the use of microformats, a set of agreed upon
HTML conventions used to describe content, can give you more control of the snippets displayed in Google
SERP s. Once your site is properly using rich snippets, you will see them also appear in your Google custom search and Google site search results, so this technique is definitely worth exploring if you use those tools as well.
The changes are easy to implement for WordPress, Magento and other software, let’s take a look at some use cases based on hReview, hCard, hProduct and XFN:
Businesses & Organizations:
| Property | Description |
| name (fn/org) | The name of the business. If you use microformats, you should use both fn and org, and ensure that these have the same value. |
| url | Link to a web page on the business’s site. |
| address (adr) | The location of the business. Can contain the sub properties street address, locality, region, postal-code, and country-name. |
| tel | The telephone number of the business or organization. |
| geo | Specifies the geographical coordinates of the location. Includes two elements: latitude and longitude. Optional. |
Could be marked up as follows:
<div class="vcard"> <span class="fn org">L'Amourita Pizza</span> Located at <div class="adr"> <span class="street-address">123 Main St</span>, <span class="locality">Albuquerque</span>, <span class="region">NM</span>. </div> <span class="geo"> <span class="latitude"> <span class="value-title" title="37.774929" /> </span> <span class="longitude"> <span class="value-title" title="-122.419416" /> </span> </span> Phone: <span class="tel">206-555-1234</span> <a href="http://pizza.example.com/" class="url">http://pizza.example.com</a> </div>
Learn more about the business and organization markup at webmaster central.
Products:
| Property | Description |
| brand | The brand of the product for example, ACME. |
| category | The product category for example, “Books—Fiction”, “Heavy Objects”, or “Cars”. |
| description | Product description |
| name (fn) | Product name |
| price | Floating point number. Can use currency format. |
| photo | URL of product photo |
| url | URL of product page |
Could be marked up as follows:
<div class="hproduct"> Brand: <span class="brand">ACME</span> <span class="category">Heavy objects</span> <h1 class="fn">Large all-purpose anvil</h1> On sale for <span class="price">$99.95</span>. <span class="description">If you need an object to drop from a height, the classic A23859 anvil from ACME is the way to go.</span> <a href="http://anvil.example.com" class="url">Anvil details page</a> </div>
Becomes:

Learn more about the product markup at webmaster central.
People:
| Property | Description |
| name (fn) | Name |
| nickname | Nickname |
| photo | An image link |
| title | The person’s title (for example, Financial Manager) |
| role | The person’s role (for example, Accountant) |
| url | Link to a web page, such as the person’s home page |
| affiliation (org) | The name of an organization with which the person is associated (for example, an employer). If fn and org have the exact same value, Google will interpret the information as referring to a business or organization, not a person. |
| friend | Identifies a social relationship between the person described and another person. |
| contact | Identifies a social relationship between the person described and another person. |
| acquaintance | Identifies a social relationship between the person described and another person. |
| address (adr) | The location of the person. Can have the sub properties street address, city, region, postal-code, and country-name. |
Could be marked up as:
<div class="vcard"> My name is <span class="fn">Bob Smith</span>, but people call me <span class="nickname">Smithy</span>. Here is my home page: <a href="http://www.example.com" class="url">www.example.com</a>. I live in <span class="adr"> <span class="locality">Albuquerque</span>, <span class="region">NM</span> </span> and work as an <span class="title">engineer</span> at <span class="org">ACME Corp</span>. My friends: <a href="http://darryl-blog.example.com" rel="friend">Darryl</a>, <a href="http://edna-blog.example.com" rel="friend">Edna</a> </div>
Becomes:

Learn more about markup for people at webmaster central.
Reviews:
| Property | Description |
| itemreviewed (item) | The item being reviewed. In microformats, can contain the element name (fn). |
| rating | A numerical quality rating for the item (for example, 4). You can indicate a rating scale by specifying best (default: 5) and worst (default: 1). More information about review ratings. |
| reviewer | The author of the review. |
| dtreviewed | The date that the item was reviewed in ISO date format. |
| description | The body of the review. |
| summary | A short summary of the review. |
Could be marked up as:
<div class="hreview"> <span class="item"> <span class="fn">L’Amourita Pizza</span> </span> Reviewed by <span class="reviewer">Ulysses Grant</span> on <span class="dtreviewed"> Jan 6<span class="value-title" title="2009-01-06" /> </span>. <span class="summary">Delicious, tasty pizza on Eastlake!</span> <span class="description">L'Amourita serves up traditional wood-fired Neapolitan-style pizza, brought to your table promptly and without fuss. An ideal neighborhood pizza joint.</span> Rating: <span class="rating">4.5</span> </div>
Learn more about markup for reviews at webmaster central.
Interested in getting started? Well there’s no reason not to start using microformats as much as possible already; semantic markup is always good for search engine optimization:
So who’s using microformats in this and other ways? Brands like Mashable, Yahoo!, Yelp, Technorati, SearchMonkey, LinkedIn, Urbanspoon and many more. If you’re interested in digging deeper into the future of microformats as they relate to web analytics as well, Dennis Mortensen from Yahoo! has a great post on what the future may hold.
Google & Microformats: Drive More Traffic is a post from Joost de Valk’s Yoast – Tweaking Websites.A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
In: tutorial
3 Feb 2010Organizing the content of a page in a both intuitive and eye-catching manner, is a must in modern web design. One principle that has been around for some time is dividing text into tabs. This allows you to squeeze much more content in a seemingly limited space and provide a structured way of accessing it.
Today we are making an AJAX-powered tab page with CSS3 and the newly released version 1.4 of jQuery, so be sure to download the zip archive from the button above and continue with step one.
As usual, we start off with the XHTML markup.
<ul class="tabContainer"> <!-- The jQuery generated tabs go here --> </ul> <div class="clear"></div> <div id="tabContent"> <div id="contentHolder"> <!-- The AJAX fetched content goes here --> </div> </div>
If you think the markup looks too simple to be true, you are right. As you can see, we are missing the code for the tabs, because it is inserted dynamically by jQuery on page load. This makes it extremely easy to add new tabs as you only need to add them on the JavaScript side (more on that in a moment).
<li> <a href="#" class="tab green">Tab two <span class="left"></span> <span class="right"></span> </a> </li>
This is the markup that is inserted by jQuery for each tab. It consists of a LI element positioned inside of the .tabContainer unordered list above, and contains a hyperlink with two spans. Those show the left and the right part of the background image and thus enable the tabs to stretch and give room for the text label inside.
Also notice the green class of the link – it determines the background, text color and hover state of the tab, as you will see in the next step of this tutorial.
With the markup in place, we can take a more detailed look at the styling of the tab page.
.tabContainer{
/* The UL */
float:right;
padding-right:13px;
}
#contentHolder{
background-color:#EEEEEE;
border:2px solid #FFFFFF;
height:300px;
margin:20px;
color:#444444;
padding:15px;
}
#tabContent{
background-color:#333;
border:1px solid #444;
margin-top:-15px;
width:100%;
}
#tabContent, .tabContainer li a,#contentHolder{
-webkit-box-shadow:0 0 2px black;
-moz-box-shadow:0 0 2px black;
box-shadow:0 0 2px black;
}
.tabContainer li{
/* This will arrange the LI-s next to each other */
display:inline;
}
.tabContainer li a,.tabContainer li a:visited{
/* Styling the hyperlinks of the tabs as colorful buttons */
float:left;
font-size:18px;
/* display:block allows for additinal CSS rules to take effect, such as paddings: */
display:block;
padding:7px 16px 1px;
margin:4px 5px;
height:29px;
/* Giving positioning */
position:relative;
/* CSS3 text-shadow */
text-shadow:1px 1px 1px #CCCCCC;
}
Here we use a number of CSS3 rules that add up to the overall feel of the page. First is the box-shadow property, which adds a shadow below the tabs, the #tabContent div and the #contentHolder.
After this we have the text-shadow property, which adds a light-colored shadow (more of a outer glow in this case), which adds an inset feel to the text of the tabs.
#overLine{
/* The line above the active button. */
position:absolute;
height:1px;
background-color:white;
width:90px;
float:left;
left:1px;
top:-5px;
overflow:hidden;
}
#main{
margin:0 auto;
position:relative;
width:700px;
}
ul .left{
/* The left span in the hyperlink */
height:37px;
left:0;
position:absolute;
top:0;
width:10px;
}
ul .right{
/* The right span in the hyperlink */
height:37px;
right:0;
position:absolute;
top:0;
width:10px;
}
/* Styling the colors individually: */
ul a.green{ background:url(img/green_mid.png) repeat-x top center; color:#24570f;}
ul a.green span.left{ background:url(img/green_left.png) no-repeat left top;}
ul a.green span.right{ background:url(img/green_right.png) no-repeat right top;}
/* .. Analogical styles for the red, blue and orange color .. */
/* The hover states: */
ul a:hover{ background-position:bottom center; text-decoration:none;}
ul a:hover span.left{ background-position:left bottom;}
ul a:hover span.right{ background-position:right bottom;}
.preloader{
display:block;
margin:120px auto;
}
In the second part of the code, you can see that we define different backgrounds for the hyperlink and the left and right spans, depending on the color class that is assigned. This way we can successfully change a number of CSS styles and as a result have a completely different design of the tab, by just setting a different class name for the hyperlink.
This is where the magic happens. First we need to include the jQuery library in the page:
<link rel="stylesheet" type="text/css" href="styles.css" /> <script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.4.0/jquery.min.js"></script> <script type="text/javascript" src="script.js"></script>
We include the latest version of jQuery from Google’s CDN and immediately after it, we add our own script.js file, which contains all of our scripts.
Here is a detailed explanation of what exactly jQuery does:
You can view the code below:
$(document).ready(function(){
/* This code is executed after the DOM has been completely loaded */
/* Defining an array with the tab text and AJAX pages: */
var Tabs = {
'Tab one' : 'pages/page1.html',
'Tab two' : 'pages/page2.html',
'Tab three' : 'pages/page3.html',
'Tab four' : 'pages/page4.html'
}
/* The available colors for the tabs: */
var colors = ['blue','green','red','orange'];
/* The colors of the line above the tab when it is active: */
var topLineColor = {
blue:'lightblue',
green:'lightgreen',
red:'red',
orange:'orange'
}
/* Looping through the Tabs object: */
var z=0;
$.each(Tabs,function(i,j){
/* Sequentially creating the tabs and assigning a color from the array: */
var tmp = $('<li><a href="#" class="tab '+colors[(z++%4)]+'">'+i+' <span class="left" /><span class="right" /></a></li>');
/* Setting the page data for each hyperlink: */
tmp.find('a').data('page',j);
/* Adding the tab to the UL container: */
$('ul.tabContainer').append(tmp);
})
The source above is the first part of script.js, which you can find in the download archive. You can add your own tabs on the page by inserting a new property to the Tabs object. The left part holds the name of the tab in single quotes, and the right part (after the semicolon) contains the AJAX URL which is going to be fetched and displayed in the #contentHolder div.
In the following second part of the script, you’ll see jQuery 1.4 in action, as we create a new div element (that acts as the line above the active tab) and pass an object with the ID and CSS properties instead of setting them separately with the .attr() and .css() methods.
/* Caching the tabs into a variable for better performance: */
var the_tabs = $('.tab');
the_tabs.click(function(e){
/* "this" points to the clicked tab hyperlink: */
var element = $(this);
/* If it is currently active, return false and exit: */
if(element.find('#overLine').length) return false;
/* Detecting the color of the tab (it was added to the class attribute in the loop above): */
var bg = element.attr('class').replace('tab ','');
/* Removing the line: */
$('#overLine').remove();
/* Creating a new div element with jQuery 1.4 by passing an additional object parameter: */
$('<div>',{
id:'overLine',
css:{
display:'none',
width:element.outerWidth()-2,
background:topLineColor[bg] || 'white'
}}).appendTo(element).fadeIn('slow');
/* Checking whether the AJAX fetched page has been cached: */
if(!element.data('cache'))
{
/* If no cache is present, show the gif preloader and run an AJAX request: */
$('#contentHolder').html('<img src="img/ajax_preloader.gif" width="64" height="64" class="preloader" />');
$.get(element.data('page'),function(msg){
$('#contentHolder').html(msg);
/* After page was received, add it to the cache for the current hyperlink: */
element.data('cache',msg);
});
}
else $('#contentHolder').html(element.data('cache'));
e.preventDefault();
})
/* Emulating a click on the first tab, so that the content area is not empty: */
the_tabs.eq(0).click();
});
Notice the use of the jQuery data() method throughout the code. It assigns arbitrary data to an element by calling the method with two parameters $(‘#selector’).data(‘label’,”String Data”). This assigns the string “String Data” to the element and we can later access it (or check if it has been set) by calling the data method without the second parameter.
This way we set up a simple caching system for the AJAX requests. The first time an AJAX call is made, the text of the response (held in the msg variable) is stored at data(‘cache’). On consecutive calls we check for this cache variable and return it instead of firing a new request. This way we remove unnecessary server load and improve the responsiveness of the tabs.
With this our sweet AJAX-ed tabs are complete!
Today we created AJAX – enabled colorful tabs with jQuery 1.4 and CSS3. We also implemented a simple caching mechanism using the data() method. The source code is easily modifiable and adding new tabs is as easy as adding new properties to the Tabs object.
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What do you think? How would you improve this example?
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