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7 Dec 2009Search engines are constantly evolving and marketers need to know how to leverage the various aspects of search to have successful campaigns. (Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.) Justin Merickel, Vice President, Marketing & New Product Development, Efficient [...]
In: web resources
12 Nov 2009Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales increase. [...]
Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, [...]
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