Posts Tagged ‘SEM

Search engines are constantly evolving and marketers need to know how to leverage the various aspects of search to have successful campaigns. (Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.) Justin Merickel, Vice President, Marketing & New Product Development, Efficient [...]

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales increase. [...]

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching. Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools. “We’ve been [...]

For this Sites of the Week we have selected some great sites such as Keypoint and 1 Pagers. Also we’re featuring the great portfolio by Mike Kus, and much, much more! As usual we would love to hear from you, keep sending your suggestions to us and we will be more than happy to feature [...]

Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, [...]


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