Programming Blog
Web development , php , ajax , symfony, framework, zend
Posts Tagged ‘search ads’
How To Use Param1 and Param2 in AdCenter to Customize Paid Search Ads [Tutorial]
In: web resources
18 Feb 2011A step by step tutorial for how to use params in AdCenter to customize paid search ads. Params are unique to AdCenter and can help search marketers provide the most relevant ad text possible, while also driving users to custom landing pages. Go to Source
- No Comments
- Tags: adcenter, marketers, params, search ads
Facebook fan CPAs rising: report
In: IT news
5 Feb 2011Facebook is an increasingly important tool for marketers, many of whom are purchasing ads on Facebook to drive consumers to their Facebook Pages. Qualitatively, Facebook’s importance is hard to deny, but plenty marketers have largely struggled to quantify the costs and ROI associated with their Facebook marketing efforts. Web analytics provider Webtrends is, however, shedding [...]
Paid search market bounces back in 2010
In: web resources
19 Jan 2011Helped by a fourth-quarter boost, spending on paid search ads rose more than 18 percent in 2010, with Google grabbing almost 83 percent, says SearchIgnite. Originally posted at News – Digital Media Go to Source
When search ads don’t work
In: IT news
29 Oct 2010For many businesses, search ads, namely Google AdWords, seem like a panacea for acquiring customers. After all, your potential customers are searching and search advertising seems like the ideal way to connect with them when they’re searching for the product or service you’re offering. But as powerful a marketing tool as search ads have been [...]
Yahoo Search Ads Now Served by Microsoft
In: web resources
28 Oct 2010As of today, ads on Yahoo are now being served by Microsoft, the latest integration to come of the search and advertising partnership the two companies signed last year. What that means is that all advertising on both Bing and Yahoo search is now powered by Microsoft’s adCenter (in the U.S. and Canada for now). [...]
About this blog
This blog delivers stylish and dynamic news for designers and web-developers on all subjects of design, ranging from: CSS, Ajax, Javascript, web design, graphics, typography, advertising & much more. Our goal is to help you communicate effectively on the web with an engaging website or functional interface.
