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In: web resources
22 Apr 2009By Chris Bucholtz The aim of CRM, as articulated by many, is to gain a “360-degree view of the customer.” That’s a great idea – except most companies, and especially sales organizations, don’t have a 360-degree view of themselves yet. Visibility into the pipeline is often murky, and decisions are still made on hunches instead [...]
In: web resources
18 Apr 2009By Chris Bucholtz Next Tuesday, our company’s CEO, Scott Albro, is the featured speaker in a webinar entitled “Using Social Media in Your B-to-B Marketing: The 5 Best Practices for Building Dialogue & Demand,” a topic which we’ve talked an awful lot about here on Inside CRM and in this very blog. As others have [...]
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