ROI - Programming Blog

Posts Tagged ‘ROI’

8 Jan 2010

Today, branding budgets are being cut at a higher rate than many other marketing initiatives. The huge movement away from print, TV and radio spending is a significant contributor to this. Building brand equity is important. It’s never stopped being important. <![CDATA[ But budgets—and smart marketers—are shifting from brand-building-speak to measurable, quantifiable activities that drive [...]

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Tags: Becky Sheetz-, bottom line results, Brand, brand integrity, building, corporate priority, D.C., Don, John Moore, marketing, nike swoosh, revenue, ROI, smart marketers, today, Washington

Social Monitoring Tool Filtrbox Acquired by Jive

In: web resources

8 Jan 2010

Social software company Jive Software has acquired the social media monitoring company Filtrbox. Jive’s mission is to create what it calls Social Business Software by combining collaboration and social monitoring software in one platform. Jive plans to integrate Filtrbox’s technology into its Jive SBS platform, while also keeping Filtrbox available as a separate product. Jive [...]

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Tags: aggregation solutions, automated solutions, company, Filtrbox, Jive, monitoring, ROI, social business, social marketing, social web, Software

MailChimp

In: web resources

7 Jan 2010

What can you use the application for? Mailchimp.com is a complete, web-based email marketing list and campaign manager solution. It allows the user to manage lists, create sign-up forms, create custom emails for campaigns, send emails and manage campaigns. The site offers integration with a number of desktop and web-based services, including Google Calendar, Salesforce [...]

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Tags: Atlanta, com, corporate heavyweights, custom campaigns, custom templates, email, list, list management software, mailchimp, ROI, site, web signup

Win $4k Worth of Online Business Services!

In: web resources

5 Jan 2010

2009 was the year of talk. 2010 is the year of DO! Productivity, efficiency, communication, simplicity, resourcefulness and insight: These are all the fancy buzzwords you need to talk about a rock-star business! We’re giving you a chance to win all the tools to stop talking and start doing. Ten of the top names in [...]

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Tags: account, business, business 2010, D Wall, fancy buzzwords, Full, gorgeous sunset, productivity efficiency, ROI, sunset photo, talk, year

HOW TO: Implement a Social Media Business Strategy

In: web resources

28 Dec 2009

Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss [...]

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Tags: A. Become, B. Incorporate, CEO. Social, Christopher Barger, consumer feedback, content, D. Increase, Diane Gomez, General, internal metrics, Luis Ramos, media strategy, organization, policy, proper degree, ROI, Strategy

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