Posts Tagged ‘return on investment

Retail Tower provides software solutions to online retailers, allowing them to manage their inventory across multiple channels from one platform. It automates data feed submission to comparison shopping websites and allows merchants to measure their return on investment from each sales channel. Retail Tower’s products enable their clients to optimize their multi-channel strategy, and to [...]

Is email marketing dead? Not according to Econsultancy’s recently published Buyer’s Guide, which predicts the market will have grown by an estimated 15% this year, to a total value of £336 million.  But there are many who still believe social media will devour email’s slice of the pie, including Facebook’s COO, Sheryl Sandburg. However, as [...]

Thanks to Bing and Google, the concept of real-time search is going mainstream, with content created just seconds ago showing up in search results on a regular basis.  A session at SES Chicago titled "Update on Real Time Search: I Want it Now!" tackled how marketers can address this phenomenon. Coverage of SES Chicago will [...]

Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded advertising online, its become fashionable to discount the importance of the last click-through. Trouble is, it looks like most advertisers are still relying on click-throughs to measure their online campaigns. According to new survey from [...]

Social media. ROI. They often seem like two pieces from two different puzzles. And for good reason: it can be hard to quantify the value delivered by a single ‘friend‘ or human interaction. But for major brands, figuring out the ROI of a social media initiative is something that realistically has to be done if [...]


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