Posts Tagged ‘return on investment

In my previous article, Google PageRank: SEO Treasure or Fool’s Gold? What the Experts S…I argued strongly against the importance of PageRank and believing in it as a reliable metric. Among the many compelling expert opinions that I presented to bolster my argument, this statement by Google itself made the most sense to me: “Don’t [...]

Google just announced that it had made an adjustment to the algorithm it uses to provide traffic estimates in AdWords. The change, the company says, should improve stats for estimated clicks, cost, and ad position. This data can be seen in places like the Traffic Estimator and the AdWords Keyword Tool, as well as on [...]

If you want to get more traffic to your website, you have to understand how to find the best keywords to use, that will bring you the results that you’re looking for. And, surprisingly, just getting more traffic to your site is not usually the prime objective. What most sites really want is visitors who [...]

Ensuring your website is usable is one of the biggest challenges you will face, however, due to its massive return on investment it is something that is very worthwhile doing. Usability can always be improved and, like many things related to your website, it is an ongoing process. Having a good understanding of usability will [...]

   Here’s a question for you: would you agree that creating a great user experience should be the primary aim of any Web designer? I know what your answer is… and youʼre wrong! Okay, I admit that not all of you would have answered yes, but most probably did. Somehow, the majority of Web designers [...]


About this blog

This blog delivers stylish and dynamic news for designers and web-developers on all subjects of design, ranging from: CSS, Ajax, Javascript, web design, graphics, typography, advertising & much more. Our goal is to help you communicate effectively on the web with an engaging website or functional interface.