Posts Tagged ‘rebranding’

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Google Rebrands Blogger and Picasa to Make Way for Google Plus

In: web resources

6 Jul 2011

It looks as though the efforts to bring together Google’s services under the “Plus” umbrella might involve rebranding two of Google’s longstanding products: Blogger and Picasa. Mashable’s Ben Parr reports that the Blogger and Picasa names – not the products – will go away, as early as the end of the month. That timing will [...]

Google Rebrands Blogger and Picasa to Make Way for Google Plus

In: web resources

6 Jul 2011

It looks as though the efforts to bring together Google’s services under the “Plus” umbrella might involve rebranding two of Google’s longstanding products: Blogger and Picasa. Mashable’s Ben Parr reports that the Blogger and Picasa names – not the products – will go away, as early as the end of the month. That timing will [...]

EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push

In: web resources

6 Jul 2011

Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned. The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative. Blogger and Picasa aren’t going away, of [...]

EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push

In: web resources

6 Jul 2011

Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned. The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative. Blogger and Picasa aren’t going away, of [...]

The Importance of Designing an Experience Culture

In: web resources

21 Dec 2010

By Cynthia Thomas External customer experiences begin with the company’s internal culture. There is no shortage of stories about business missteps in today’s digital and social media realms. As brands try to invite customers into their processes and provide greater transparency Into their worlds, stories like Nestlé’s disastrous Facebook customer interactions, or Gap’s rebranding debacle, [...]


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