Posts Tagged ‘reality applications

Qualcomm has introduced its Augmented Reality (AR) Extension for Unity. Qualcomm’s AR Extension for Unity will allow developers to use Unity’s game development tool to build augmented reality applications for Android smartphones. The Extension, combined with the Unity development platform, expands the options available and allows developers to build richer interactive games and applications with [...]

Mobile, however, is not easily measureable. AdMob and similar vendors can only provide insight about their clients – aggregated as a measureable universe. Yet, that universe is small.  And, there is not an audit bureau to verify pronouncements. So, what is in place to measure to advertising within mobile augmented reality applications? At present, focus [...]

We’ve seen all sorts of augmented reality applications for mobile devices, with varying degrees of usability, but this one, created for Orange Telecom, definitely takes the cake when it comes to originality and craziness. Created by augmented reality specialists Ogmento, the application lets you launch a simulated iPhone on your iPhone screen. You can zoom [...]


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