Posts Tagged ‘purchase decisions’

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SXSW – Friends are the Future of Shopping

In: web resources

13 Mar 2011

Willo O’Brien of WilloToons.com spoke to a packed ballroom at the Hilton in Austin at SXSW Interactive. The focus – social shopping and the future of selling stuff online. Creativity has a lot to do with it, and it doesn’t take long in Austin during SXSW to realize that there’s enough creativity around to pack [...]

Survey: Email and Company Sites Providing Better ROI Than Social Channels

In: web resources

15 Dec 2010

A survey conducted at ad:tech by EPiServer has found that 60% of respondents are getting the highest return on investment from email marketing and company websites and blogs when compared to mobile and social channels like Facebook, Twitter, YouTube, and LinkedIn.  "The survey results clearly illustrate what many in the marketing world already suspect, that [...]

iPhone App Uses Barcode Scans for Product Recommendations

In: web resources

23 Nov 2010

Blake Scholl and Jason Crawford are two Amazon alumni transferring their e-commerce background and social product discovery experience to mobile in the form of Barcode Hero, an iPhone application that is receiving a massive update today. Barcode Hero is designed to be a community where people share product recommendations through barcode scans. The application [iTunes [...]

Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places

In: web resources

22 Nov 2010

Comprehensive look at the changing nature of how and when consumers interact with brands on purchase decisions, including analysis of an in-depth case study. From the article at the Harvard Business Review – “Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the [...]

Why Amazon, Google and Facebook Will Drive More Online Sales for Businesses

In: web resources

10 Aug 2010

A couple weeks ago, Amazon launched a new feature that lets users tap into their Facebook network. Users can find recommendations from friends, see upcoming birthdays and their friends’ wishlists, find gift ideas based on Facebook profiles or get purchase ideas from profiles based on friends with similar interests. This has the potential to be [...]


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