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Posts Tagged ‘palm oil’
Nestle learns its social media lesson the hard way
In: IT news
18 May 2010Nestle has been in the media a lot lately. And not because of its delicious new Kit Kat flavors. The company has come under fire for using questionable palm oil suppliers for its products. And while the candy giant may be new to social media, it has learned quickly that if you’re going to join [...]
Today Nestle announced a “zero deforestation” policy in partnership with The Forest Trust (TFT), which will initially focus on amending its palm oil purchasing practices. The move follows a full blown Facebook attack initiated by Greenpeace earlier this year. Eight weeks ago, Greenpeace UK released a provocative YouTube video calling into question Nestle’s methods for [...]
Nestle incites the social media mob after Greenpeace campaign
In: IT news
20 Mar 2010Corporate responsibility is a tricky issue in an increasingly social and connected world. Consumers now have more means than ever to share and communicate their concerns with how companies do business. This week, Nestle found itself on the wrong side of an angry group of consumers. And thanks to a few misplaced comments on Facebook, [...]
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