packaging - Programming Blog

Posts Tagged ‘packaging’

20 Jan 2010

I stumbled across this simple yet iconic packaging in Switzerland, and although it looks quite Swiss, closer inspection led me to a Spanish company, Chocolate Organiko. They’ve got a really robust portfolio of chocolates with really graphic packaging execution. I really like the use of colour and tension within the typography.

Several more images after the jump.

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Tags: Chocolate, company, inspection, packaging, simple, Switzerland

XXXX Summer

In: web resources

19 Jan 2010

One more beer packaging from Didonato:

“The XXXX Summer Bright Lager brand evolved from an innovation program designed to establish a new brand within the full strength low-carbohydrate Australian market. The coastal attitude and relaxed style of the identity and packaging has been inspired by the authenticity of the XXXX Trademark. XXXX has a strong affiliation with Summer in Australia and what better way to celebrate Australian lifestyle than a beer brewed specifically for a hot climate and an energised beach culture.

The design is original and hand illustrated, inspired by Australian beach, and beach culture aesthetic – informal, warm and unconventional. True to the XXXX values and approach to life, the identity narrative brings to life a positive reflection of life – playing under the great Australian sun.

The technical merits of the packaging feature a bottle with a high-build textured varnish (representative of sand) on a pressure sensitive label.”

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Tags: Australia, Beach, Beer, life, packaging, Summer, Summer Bright, XXXX

Kirin

In: web resources

19 Jan 2010

“The Kirin brand was re-launched in the Australian market in late 2007 and has been remarkably successful. The packaging alone has supported significant growth with no above-the-line support and limited below-the-line communication.

The packaging outcomes marked the adoption of clear pressure sensitive labeling techniques to the Lion Nathan business and the approach has been used as a milestone outcome within the business. Inspired by the simplicity, purity and Japanese craftsmanship, the identity and packaging have been created using traditional Japanese methods. This is also a reflection of the ‘first press’ beer style which uses a pure filtration process to extract the best of the brew. The Kanji (Japanese characters) and ‘brush-stroke’ calligraphy have been created by an authentic Japanese calligrapher and artist are sympathetic to Japanese traditions and meet exacting standards for approval by the Kirin Holding company.

All packaging components used the highest levels of production standards available including a single UV varnish with high-build raise on the bottle with a foil neck, a UV varnish with emboss on the 6 pack and a spot UV varnish on the carton.”