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Online reputation management begins with proactive public relations strategy. Measurement of online brand acceptance and social media activity associated to a brand is a crucial component in determining success and value of campaign efforts. How can you monitor your efforts to know whether you’re making a difference? Strategies for effective online brand management require a [...]
In: web resources
12 Aug 2010It may be time for reverse SEO. With the Internet and social media, bad press can turn into a public relations nightmare. How do you control the damage? Go to Source
In: web resources
30 Jul 2010Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, [...]
Very interesting case study on how Elixir Interactive had to employ some extensive online reputation management strategy to protect false acquisations against their brand. Go to Source
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