Posts Tagged ‘online reputation management

Online reputation management begins with proactive public relations strategy. Measurement of online brand acceptance and social media activity associated to a brand is a crucial component in determining success and value of campaign efforts. How can you monitor your efforts to know whether you’re making a difference? Strategies for effective online brand management require a [...]

It may be time for reverse SEO. With the Internet and social media, bad press can turn into a public relations nightmare. How do you control the damage? Go to Source

Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, [...]

Very interesting case study on how Elixir Interactive had to employ some extensive online reputation management strategy to protect false acquisations against their brand. Go to Source

BP is buying Google PPC ads as part of its online reputation management plan – it’s obviously desperate to cap the gallons of bad publicity that are pumping out into the news ocean. It’s a nice idea, but it seems to have been executed with an automaton with no idea about tone … If you [...]


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