Posts Tagged ‘Nielsen

It’s a rare person who would suggest that any online traffic report is completely accurate; most folks know stats from Hitwise, Nielsen, and the like are closer to educated guesses.  But it turns out that last month, comScore got Yahoo’s June stats wrong by a significant margin, leading Yahoo to announce the problem in a [...]

Right on schedule, Nielsen’s provided another look at the U.S. search market, and although absolutely nothing changed at the top – Google’s market share didn’t fluctuate at all between April to May – something interesting did occur last month as Yahoo and Bing gained ground. Here’s a little bit of historical info in case past [...]

While just about everyone knows that Android is becoming more and more popular, a new report indicates that the mobile operating system is racking up not only users, but also ad impressions.  Millennial Media found that Android ad requests increased by a huge amount between March and April. A quick note with regards to Millennial [...]

Statistics regarding search engines’ market share can be difficult to interpret; it’s often necessary to gauge the importance of a gain or loss in comparison to a companies’ size, how Yahoo and Microsoft have performed in relation to each other and with respect to their rivals, and several other things.  But Experian Hitwise’s April data [...]

In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and [...]


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