nielsen company - Programming Blog

Posts Tagged ‘nielsen company’

27 Feb 2010

The Nielsen Company measured online buzz around Olympic athletes and found that skiers Lindsey Vonn (U.S.) and Alexandre Bilodeau (Canada) are the most buzzed-about gold medal athletes for their respective countries.

The analytics company compared online buzz surrounding gold medal winners in both Canada and the United States. The data comes from the company’s database, which continually looks at consumer-created online content in the form of blog posts, blog comments, board/forum discussions and threads, group activity, selected Twitter feeds, citations/links to YouTube videos and news stories.

For those following the Olympic Winter Games this year, it might come as a bit of a surprise that Lindsey Vonn — who has commanded 36.22% of total U.S. Olympian gold medal buzz — dominates another fan favorite (snowboarder Shaun White) by more than a 10% margin, especially given the buzz about his Double McTwist trick.

As for Canada, the Olympics homebase this year, ice dancing gold medalists Tessa Virtue and Scott Moir are receiving nearly equal amounts of online buzz with 16.88% and 16.21% of total gold medal winner buzz respectively. The dominate athlete, however, is skier Alexandre Bilodeau how accounts for 23.33%, or nearly a quarter, of all buzz among Canadian gold medalists.

[img credit: tkellyphoto]

Reviews: Twitter, YouTube

Tags: celebrities, olympics, social media, sports, winter olympics

Go to Source

Search Rankings: Google Surges, Yahoo and Bing Take a Dive [STATS]

In: web resources

14 Jan 2010

The Nielsen Company released its U.S. search rankings for December 2009 earlier today. Of the big three — Google, Yahoo and Bing — Google saw an increase in search share, while both Yahoo and Bing faltered.

Comparing December’s data with some of the measurements from past months seems to indicate that Bing’s marketshare surge was just temporary.

Below we’ve included Nielsen’s data from December 2009 and November 2009. As you can see, Google held a 67.3 percent share in U.S. searches for December 2009. That’s up nearly two full percentage points when compared with the November statistics.

Looking at the charts, it’s clear that this growth came directly at the expense of Yahoo and Bing. Both search engines fell nearly a full point from November to December. Google’s high-profile rollout of real-time search results the first week of December might have had an impact.

Now that Yahoo and Microsoft are officially teaming up for search, both companies will need to start working together quickly if they want to recover and build marketshare. The longer the transition takes, the more Google stands to gain.

Reviews: Bing, Google, Yahoo!

Tags: bing, Google, search market share, Yahoo

Go to Source

(1) Comment
Tags: Bing, December, google, google search, marketshare, nielsen company, search, search rankings, share, U.S., yahoo

iPhone Now The Most Popular Phone In The US

In: web resources

22 Dec 2009

iphone trophy

Ranking cell phone companies is a tough thing to do. Some of these companies have a bunch of popular handsets, whilst others have just one or two yet manage to sell as many or more. Rank the companies by cumulative sales across all of their lines and the results will swing one way; rank them model-by-model, and they might look completely different.

Such is the case with the iPhone, according to the latest numbers from The Nielsen Company. While RIM’s marketshare with their BlackBerry line is still nearly double that of Apple’s, the iPhone has now surpassed everything else to become the most popular phone in the US.

Read the rest of this entry at MobileCrunch >>

Crunch Network: CrunchBase the free database of technology companies, people, and investors