Posts Tagged ‘Neil Stafford

Video has immediate impact and you don’t need to be an expert to create your own mini-movies. It is a very simple way to connect with, and market to, your customers and prospects. There are a number of factors that affect how you are going to encode your video so you can publish it on [...]

I hear many people talking about marketing and promotion in the same breath as being the same thing. I don’t believe them, because in my experience they are very different, but they are linked by a common theme… your business. In a nutshell, marketing can be described as everything you do to attract clients into [...]

No matter how experienced you are there are some key ways to easily, quickly and effectively increase sales that you may be overlooking. In the current climate you can’t afford to miss a trick so check you are fully utilising each of these important steps. Step 1 – Set Up A Shopping Cart You can [...]

Double opt in means that anyone joining your list is sent an email asking them to confirm that it really was them that signed up and they want to join. This method produces a better and more responsive list BUT reduces the numbers. Several reasons for this, including forgetting to confirm, changing their mind, or [...]

Don’t think email marketing is now too hard as more autoresponders insist on double opt in. You can still market effectively to your customers only you hve to be a bir more creative. Personally, I welcome email marketing becoming harder because the more effort that has to be put in will make those ‘lazy’ or [...]


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