Posts Tagged ‘negative sentiment

President Obama created a barrage of activity on Twitter on Friday afternoon when he began urging his more than 9 million followers to tweet at their Republican Congressmen to “ask them to support a bipartisan solution to the deficit crisis.” The @BarackObama account then proceeded to tweet out the Twitter handles of Republican Congressmen state-by-state. [...]

Social media analytics company PeopleBrowsr has launched its social search product ReSearch.ly. The new tool is designed to help brand managers and marketers find the 1% of Twitter users that matter most to them. ReSearch.ly, at its core, is a Twitter search engine — albeit one that offers a few heretofore unseen search features to [...]

Roughly one out of every five status updates on Twitter mentions a brand or product, which makes it a great platform for gauging consumer sentiment about existing products, and potential launches. Often, that sentiment is favorable – but even when it’s not, companies don’t have to be afraid. As AT&T shows, brands can mine Twitter [...]

Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company’s blog. Back in the day, [...]

Corporate responsibility is a tricky issue in an increasingly social and connected world. Consumers now have more means than ever to share and communicate their concerns with how companies do business. This week, Nestle found itself on the wrong side of an angry group of consumers. And thanks to a few misplaced comments on Facebook, [...]


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