Posts Tagged ‘Neal

Sportscaster Len Berman is author of The Greatest Moments in Sports. You can subscribe to Len’s daily e-mail highlighting his Top 5 sports stories of the day at ThatsSports.com Professional athletes, like many celebrities, are using social media to connect with fans and share their personal lives in ways they never could before. But because [...]

The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies." The IAB considers this part of its ongoing efforts to establish a "solid foundation" of guidance and tools for the [...]


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