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In: web resources
21 Jan 2010An online social destination which makes it easy for everyone to share their life through media.
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In: web resources
20 Nov 2009
Just a few days ago we covered the Target and YouTube partnership around Holiday Solutions, a holiday-themed channel with brand sponsored content. We thought the idea made a lot of sense for both companies, and expected to see more brand partnerships develop on YouTube as a result.
It appears that it didn’t take long to happen, as today the popular video sharing site has just announced another partnership and unveiled a new fully-themed channel for parents.
This time around the channel goes by the name of For Mom, Kodak is the sponsor, and the goal is to ultimately serve as a resourceful video parenting sidekick. On first glimpse though, we’re also seeing For Mom content aimed at helping moms get a killer butt with a video on butt exercises by actress and mom Brooke Burke. Because all moms need a killer butt!

All joking aside, we like the idea of a parent hub and the cooking, parenting, toys and games, health, beauty, and even butt tips and advice could prove to be the power mom’s preferred internet video spot. Of course the channel wouldn’t be complete without Kodak content, product information, and even a family video portrait contest.
Given the quick fire release of Target and Kodak sponsored channels in the same week, we definitely expect to see more themed channels and partnerships with big brands in the near future.
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