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Posts Tagged ‘mobile audience’
Smartphones Driving Mobile Media Consumption
In: web resources
15 Feb 2011Smartphones aggressively saturated the mobile market in 2010, driving an increase in mobile media consumption by users worldwide, according to a new report from comScore. “2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of [...]
As location-based services report impressive user growth and big brand partnerships, and major players like Facebook and Google enter the space, marketers are ramping up their location-based efforts ahead of the holiday season. It’s a good thing, too, as a substantial number of shoppers plan to take advantage of location-based services and promotions over the [...]
New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States. The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending [...]
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