Posts Tagged ‘mobile audience

In a sign of growth for the technology, some 14 million people in the U.S. — more than twice the population of Massachusetts — used a QR code in June, according to a new report. Those people, representing 6.2% of the total mobile audience in the U.S., scanned a QR or bar code on their [...]

By Laura Hampton We’ve moved past the “I’ll use mobile because it’s cool” user to savvy users. It’s a common misconception that UX for mobile is all about creating something for users on-the-go—users with little time, checking in on their mobile on the train or at the bus stop waiting for a bus. But today’s [...]

David Staas is senior vice president of marketing at JiWire, overseeing the marketing and product management of JiWire’s location-based media channel that reaches the on-the-go mobile audience. He has more than 13 years of marketing and product management experience in the mobile and advertising industries. Location isn’t new to advertising. Take the billboard on the [...]

The trend of having a mobile version of any website or application is growing very fast. The main reason behind this trend is a rapidly increasing usage of smartphones all over the world. And ofcourse no brand would ever want to loose their mobile audience. That is no surprise if we take into account that [...]

For the three month average period ending in January, 234 million Americans used mobile devices, according to a new report from comScore. Samsung was the top handset maker with 24.9 percent of U.S. mobile subscribers, up 0.7 percent from the three month period ending in October. LG ranked second with 20.8 percent share, followed by [...]


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