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In: web resources
13 Aug 2011In a sign of growth for the technology, some 14 million people in the U.S. — more than twice the population of Massachusetts — used a QR code in June, according to a new report. Those people, representing 6.2% of the total mobile audience in the U.S., scanned a QR or bar code on their [...]
In: web resources
2 Jul 2011David Staas is senior vice president of marketing at JiWire, overseeing the marketing and product management of JiWire’s location-based media channel that reaches the on-the-go mobile audience. He has more than 13 years of marketing and product management experience in the mobile and advertising industries. Location isn’t new to advertising. Take the billboard on the [...]
In: web resources
22 Apr 2011The trend of having a mobile version of any website or application is growing very fast. The main reason behind this trend is a rapidly increasing usage of smartphones all over the world. And ofcourse no brand would ever want to loose their mobile audience. That is no surprise if we take into account that [...]
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