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Scanwood

19 Jan 2010

“Scanwood is Denmark’s largets manufacturer of wooden appliances for the kitchen, selling their products in Denmark as well as the rest of Europa and the Middle East.

Sanwood’s CEO wanted to change the packaging to communicate the fact that their products are made through an environmentally friendly process and are of course also made from all natural materials.

The story is now visible and understandable across all different markets and languages in a very appealing and friendly way. Giving the consumer an added experience when seeing the package and emphasizing nature by implying that the product almost grows straight out of the ground.

This is combined with a new identity matching the product and the payoff Designed in Denmark, made by Nature.”

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Tags: added experience, Denmark, Designed, Europa, largets manufacturer, Mads Jakob Poulsen, manufacturer, Middle East, natural materials, nature, new identity, poulsen, product, Scanwood

InMobi Furthers Expansion Across The Pond With Google Europe Hire

In: web resources

13 Jan 2010

We recently wrote about InMobi, a mobile ad network that has seen success in Asia and Africa and was beginning to see traction in Europe. In order to jumpstart growth, InMobi has hired Rob Jonas, Google’s Director of Strategic Partnerships for Europe, Middle East and Africa to lead operations cor the mobile ad network’s European sector.

InMobi is currently being used in 37 countries around the world with over 7.5 billion ad requests monthly. In Europe alone, InMobi is now receiving 850 million mobile advertising requests monthly across all major European markets.

Jonas was previously responsible for Google’s largest commercial relationships in the European region. Before Google, Jonas was at Yahoo Europe. InMobi has raised a total of $7.6 million to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield & Byers and Sherpalo Ventures (the VC firm started by Ram Shriram, early backer and founding board member of Google).

Of course the big elephant in the room is Google’s recent acquisition of AdMob and how that will effect InMobi’s continued expansion into the U.S. and European markets. And there’s the possibility that Google could make a move to overtake InMobi’s stronghold in other countries.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

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Tags: Africa, Asia, Europe, founding board member, google, InMobi, Jonas, kleiner perkins caufield, Middle East, network, ram shriram, Rob Jonas, round, sherpalo ventures, success, U.S., vc firm

IT Spending Set For Global Rebound In 2010

In: web resources

13 Jan 2010

After a challenging 2009, the technology sector will see a recovery in 2010 as businesses and governments in the U.S. and around the globe begin spending again on information technology, according to a new report by Forrester Research.

After declining 8.2 percent in 2009, U.S. IT spending will grow 6.6 percent in 2010 to $568 billion. Global IT spending, which fell 8.9 percent last year, will increase 8.1 percent in 2010 to more than $1.6 trillion. Software and computer hardware will see the most growth.

"The technology downturn of 2008 and 2009 is unofficially over," said Andrew Bartels, Forrester Research vice president and principal analyst.

"All the pieces are in place for a 2010 tech spending rebound. In the US, the tech recovery will be much stronger than the overall economic recovery, with technology spending growing at more than twice the rate of gross domestic product (GDP) this year."

Global purchases of computer equipment will be up 8.2 percent, communications equipment buying will increase 7.6 percent, software spending will rise 9.7 percent, purchases of IT consulting and systems integration services will grow by 6.8 percent, and IT outsourcing services will be 7.1 percent higher.

On a regional basis, the strongest growth in 2010 will be in Western and Central Europe, where tech purchases will increase by 11.2 percent. IT purchases in Canada will grow by 9.9 percent, Asia Pacific by 7.8 percent, and Latin America by 7.7 percent. The weakest market will be Eastern Europe, the Middle East, and Africa, increasing just 2.4 percent.

"We are entering a new six- to seven-year cycle of IT growth and innovation that Forrester calls Smart Computing," said Bartels. "New technologies of awareness married to advanced business intelligence analytics make computing smart."

"Smart Computing rests on new foundation technologies such as service-oriented architecture, server and storage virtualization, cloud computing, and unified communications. 2010 marks the beginning of this next phase of technology advancement."
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