Web development , php , ajax , symfony, framework, zend
In: web resources
21 Jan 2010If you have an internet based business website are you aware that you should have two different types of pages for your site? The two types of pages are a sales page and a content page, or if you prefer you could call them squeeze or landing pages and article pages.
In case you are not sure what the difference is between these two types of pages here is a quick explanation;
1. The sole purpose of a landing or sales page is to either sell a product get someone to opt in to your mailing list or preferably both of these options. This page needs to be dedicated strictly to achieving either or both of these aims and should not have anything else on it that is likely to distract your visitor from its purpose.
Although this squeeze page is part of your website it will not be embedded into the rest of the site. This sales page exists separately from your main website and its sole purpose is to achieve one or both of the options available on that page.
2. Now the main function of an article page is to add valuable and relevant content to your internet based business that will not only get your site to rank highly on the search engines such as Google but will generate targeted traffic for you and the more traffic you get to your website the more sales you are likely to make.
The beauty of content pages is that each page can be linked to all the other pages on your website and this makes it easy for your visitors to explore and become familiar with the products and services that you have on offer. Remember when linking through from page to page that you should also hyperlink the keyword phrases that describe the purpose of the target page.
If you want to get the best chance of getting maximum attention from Google then you need to keep your articles as unique as you possibly can. Something else that will increase your SEO rankings is to be sure that both your article headline and any sub-headings, as well as your closing paragraph are key-word optimised.
These two pages are the main types of pages to be found on websites, but there is also a third type of page that is extremely important and that is the homepage of your internet based business website.
Although this page should also be designed with the purpose of persuading and informing, its main function should be to keep your visitors up to date on the available content and encourage them to look further to find the information and services that will benefit them and to get them to willingly give you their name and email address.
So keeping this in mind it would be worth your while to include any links to your most recent articles or any news updates on products or services so that people can easily click through to find them. Always ensure that your opt-in form is displayed in a prominent place on your homepage, so that visitors can leave their details for you without having to search.
Finally but of great importance is to be sure that all of your content pages including your homepage are linked to your sales pages as the reason for doing all this work is so that you can get as many of your interested visitors as possible to click through to your sales pages and purchase your products.
Post from: SiteProNews: Webmaster News & Resources
There are Two Different Types of Pages Required for Your Online Based Business Website
In: web resources
18 Jan 2010As an affiliate marketer who would like to not only survive but also generate a large income you will need to utilize these 3 tips given here and be prepared to work hard as there is not magical formula to success.
As an affiliate marketer using these 3 tips will help your chances of success with your online marketing business. Using these 3 tips will help your online business survive the competition that is found in an online based business environment.
1. Give your readers free reports.
Either place these reports where they can be easily seen near the top of your website or alternatively give them as an incentive to visitors who are will to give you their name and email address.
Use a unique squeeze page, in other words one that is different from what everyone else is using, to offer your reports in exchange for their email address and make sure that you have an opt in box on that squeeze page that goes to your auto-responder account.
It is a known fact that the majority of people will not purchase anything the first time they see it. Normally it will take a minimum of seven views for them to make the purchase. Keep in mind that usually people are more willing to spend money with a person that they believe is trustworthy and has taken the time to build a relationship with them, they need to know that they are not just dealing with some faceless website but a real person who is willing to help them.
If the only connection is the product on your website, not only will you not build a list, but chances are that even if someone is interested in the product you are selling they will move on and in the end buy it from someone else.
2. Promote each product on a separate web page.
If you use this method of marketing your products you will be keeping the reader focused on one thing at a time and they will become less distracted than if there were too many things on the one page.
Help the reader to make a decision on each product by having a review for each one on your website. This not only gives it a more personal touch but also helps to encourage a sale. If you are able to get some testimonials from any of your previous customers who have already tried the product then this is something that you can use to your advantage.
Just be sure that those customers are happy to allow you to use their name and if possible their photo.
3. Aim to generate a lot of targeted traffic to your website.
There is absolutely no point in getting people to visit your site who have no interest whatsoever in the products that you are promoting. Write articles and submit them to ezines and article directories and focus on the niche that you are promoting your products to. There is no point in spending your time promoting your affiliate internet business where no one is interested in what you are selling, but writing articles and publishing them in article directories is a great way to become known and brand yourself and your business and the best thing is that this type of advertising will not cost you any money.
If you want to benefit from marketing your online business by using article marketing you will need to write a minimum of 2 articles every week. If you continue to do this consistently you will see that over time your traffic will increase and it will be people who are interested in your products and what you have to say.
None of these tips are really difficult to follow and take action on it just needs some time and thought from you. Try using these tips for a few of your affiliate internet based business programs and see how they will help your opportunity to survive as an online affiliate marketer. Another great thing about this is the increase in the pay checks you will be receiving.
Post from: SiteProNews: Webmaster News & Resources
Use These 3 Tips so that Your Online Income Affiliate Business can Survive
In: web resources
11 Dec 2009Do you often feel overwhelmed by all the work that needs to be done to run a successful online income business? If this is true for you then don’t for one minute think that you are alone. Visit any internet marketing forum and you will find that one of the hottest topics for discussion is that there never seems to be enough hours in the day to do everything efficiently.
The kind of discussion that seems to arise from this is the question of time management and advice on how to manage time is then a hot topic. Further advice will then follow on the idea of outsourcing some of the work and finding other people who are willing and able to undertake performing some of these tasks for you.
By using freelance specialists and outsourcing some of your tasks you are leveraging your time in a sensible manner. You can find these people who make their living out of doing various internet marketing tasks and will happily undertake to do them as this is how they earn their money.
When you use some of these services you are not only lightening your load, but are also freeing yourself up to work on the tasks that you enjoy doing and that you are good at. Letting someone else undertake those tasks which are difficult for you and therefore take up too much time can be done at very reasonable rates and your online business will certainly benefit from you using these services.
Just one word of warning, you do need to take some precautions before hiring anyone to do the work for you. Below are a few points that you should consider before you sign any agreements.
When you have found the best person for your needs be sure to look after them and treat them well, your online income business depends on it. This is the person who can turn your projects into a reality and could be the biggest cause of your business becoming a great success.
Post from: SiteProNews: Webmaster News & Resources
Improve Your Online Income Business and Leverage Your Time by Outsourcing Your Work
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