Posts Tagged ‘media metrics

Are you asking yourself these questions about your social marketing efforts? If you’re not, you be losing easy traffic and sales. The reason is that testing and tracking your social media campaigns is absolutely crucial to your success if you use social marketing to promote your business. If you aren’t taking advantage of all the free [...]

Facebook claims on its statistics page that 250 million people interact with the platform through mobile devices. Without taking crossover usage into account (using Facebook on both an iPad and an iPhone, for instance), that is roughly a third of the overall user base of Facebook. Researcher Benedict Evans was curious about how Facebook mobile [...]

Brightkite has launched a new way for their users and partner brands to get more out of location-based checkins. The company has added the ability to “level up” on the badges you’ve earned, which means more brands will have more opportunities to give their faithful fans more rewards — and users will have more incentive [...]

Brian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook. An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with [...]

Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them? These are questions that, when answered, can be the [...]


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