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Posts Tagged ‘media exposure’
Google Looks at Purchasing Habits of Smartphone Users
In: web resources
12 Jun 2011Google released some interesting stats this week about the purchasing habits of smartphone users, or more specifically, smartphone searchers. This is in the US only, but the study looks at how smartphones are used on a daily basis, how people are multitasking, the typical searches made from smartphones, how users are using devices to help [...]
Google Looks at Purchasing Habits of Smartphone Users
In: web resources
12 Jun 2011Google released some interesting stats this week about the purchasing habits of smartphone users, or more specifically, smartphone searchers. This is in the US only, but the study looks at how smartphones are used on a daily basis, how people are multitasking, the typical searches made from smartphones, how users are using devices to help [...]
Specialty fast-food chains like Chipotle and Chick-fil-a are extremely good at engaging consumers online. These smaller brands have become so adept, they’re emerging as real competitors to mega-brands like McDonald’s and Starbucks in terms of digital exposure. Stats from media measurement firm General Sentiment show just how valuable that digital exposure actually is. The company’s [...]
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