Posts Tagged ‘media efforts

The Social CMO Series is supported by the Discover Digital Group, a unique consultancy that focuses on identifying new e-revenue opportunities for both Fortune 1000 and startup clients alike. Follow DDG on Facebook to get a taste of the insights that are offered. Frozen dessert shop Tasti D-Lite has been heating up the social space [...]

The Social CMO Series is supported by the Discover Digital Group, a unique consultancy that focuses on identifying new e-revenue opportunities for both Fortune 1000 and startup clients alike. Follow DDG on Facebook to get a taste of the insights that are offered. Frozen dessert shop Tasti D-Lite has been heating up the social space [...]

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., more than two-thirds of small merchants are using social media to market their business. At the same time, one-third [...]

Fresh off its January IPO, content creation company Demand Media announced Thursday that it has acquired live blogging tool CoveritLive. Many news organizations, including Mashable, use the tool to report on events and host Q&A sessions in real time. Demand Media, which has held a minority stake in the CoveritLive since 2009, will add the [...]

Marketers are hopeful that this will be the year that they finally link social media marketing to ROI, a new survey says. According to the report from Bazaarvoice, 74% of CMOs predict they will finally tie social efforts to hard ROI this year. The survey polled 175 CMOs from The CMO Club, including those from [...]


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