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Daily deals service Groupon made updates to its terms of service and privacy statement last weekend to reflect new ways the company collects and shares user data. The biggest change that Groupon made to its privacy statement was in how it tracks and uses the mobile location data it collects when consumers are using Groupon [...]
In: IT news
25 May 2011Having launched a suite of advertising solutions over the past year, Twitter has answered one of the questions that had previously plagued it: will the popular social media hub ever find a business model? But now that advertisers are using Twitter to promote themselves and their products to its audience, there’s a new and even [...]
In: web resources
12 Apr 2011Facebook is using its marketing dominance to demand higher prices for ads, prompting a 40% jump in cost-per-click in the first quarter, according to researcher Efficient Frontier. Efficient Frontier, a digital marketing firm, based its data on its Customer Index, a subset of the company’s client roster. The company manages $1 billion in annual marketing [...]
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