Posts Tagged ‘Mark Donovan

Smartphones aggressively saturated the mobile market in 2010, driving an increase in mobile media consumption by users worldwide, according to a new report from comScore. “2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of [...]

In November 2010, the number of U.S. visitors to web-based email sites decreased 6 percent compared to the previous year, while email engagement declined at a greater rate, according to a new report from comScore. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent. “Digital [...]

New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States.  The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending [...]

Facebook and Twitter access via mobile browsers has grown by triple-digits in the past year, according to the latest research from comScore. More than a quarter (30.8%) of smartphone users accessed social networking sites via their mobile browser in January, up 8.3 points from 22.5 percent one year ago.  Access to Facebook via mobile browser [...]

Touchscreen mobile phone adoption in the U.S. showed a significant 159 percent growth rate during the past year to 23.8 million users, according to a new report from comScore. The growth in touchscreen device adoption outpaced the already strong 63 percent growth in U.S. adoption of smartphones. "Touchscreen phones have quickly gained adoption as new [...]


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