Web development , php , ajax , symfony, framework, zend
I’m usually all for tradition in logos; if you have a design that’s somewhat iconic, even if it’s not that great from a design standpoint, you should probably just roll with it. People like that. Go for a chic new redesign and a lot of people will think you’re breaking from your roots, trying to be all fancy pants, etc. One place this doesn’t hold true: Best Buy. Their new logo still incorporates the famous yellow tag, but takes it down a notch. I, for one, won’t miss that eyesore of a logo.
Usually, I’m like a really old man when it comes to changing things that are familiar to me: I’m stuck in my ways, I like things to stay the same and if they change, I’ll be bemoaning the fact for a long time to come. Such is not true with the redesigned BP logo. Almost as soon as it happened, it settled in a felt nice. Matched with their overall aesthetic overhaul, their stores feel much more modern and inviting.
When New York-based FutureBrand reworked the UPS logo in 2003, it was a total shipping shake-up. But as it turns out, branding themselves “brown” worked out really well, bringing the time-trusted parcel handlers into the 21st century.
Everything about the bold, label-hogging serif font on the new Gatorade bottles screams, “This is so predictable! Please hate me!” But somehow, I don’t. The smaller signature lightning bolt and white lettering make the bright colors of the sports drink the main feature, which is a refreshing change from the previously overwhelming label design.
Am I the only who kinda forgot that the rainbow peacock wasn’t NBC’s original logo? If that isn’t the mark of good design, I don’t know what is. You’ve found a keeper, NBC. Don’t mess it up!
And now, the bad news:
Dear Tropicana, if it ain’t broke, don’t fix it. Every marketing designer should have that permanently tattooed on the backs of their hands. Tropicana had done the rarely attained in marketing, which is to have a logo (the orange with the straw in it) that people actually recognized, remembered and felt comfortable with. And then they threw it away. Major logo fail.
Oh, come on, Blue Jays! You guys had one of the sweetest logos of any sports team, and that’s really saying something coming from someone who doesn’t give a damn about sports. But the bird and the maple leaf really worked for me. Now you’ve gotten rid of the red and you’re just another indistinguishable sports logo.
Speaking of indistinguishable, CapitalOne’s new redesigned logo has done something really confusing: taken an, eh, not great but definitely acceptable design and added the ubiquitous swoosh! Don’t they realize that putting a swoosh in your logo is pretty much the best thing you can do to blend in with everyone else/be confused for Nike?
Another failure in the “Look Ma, we added a swoosh!” category is Kraft. Like I said, Im a traditional gal when it comes to logos; I really think if you’ve got something that’s burned into the collective consumer mind, then you’re crazy to re-brand yourself. Kraft is an excellent example of this. While their original logo wasn’t anything to write home about, everyone knew it and trusted it. And now they have a swoosh.
Hey Xerox! Way to rip off the Xbox logo. Yeah, seriously, good job.
In: web resources
18 Jan 2010Related posts:
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