Posts Tagged ‘linkbait

Debra’s linkbait failed? How could that happen? Read her dissection of what went wrong in this interesting post at The Link Spiel. Go to Source

An interesting visual look at the process of creating and promoting a successful linkbait campaign. Go to Source

Linkbait may be good for online publishers’ traffic levels, but what does it do for their bottom lines? According to research conducted by Perfect Market, not much. The company, which aims to help online publishers, including newspapers, better monetize their properties, analyzed more than 15m articles across 21 newspaper websites this summer to determine which [...]

From Lisa Barone’s latest post: “As both an advertiser and a publisher, your job isn’t to attract wandering, gossip-loving eyes. Your job is to create something of value and match up the right content with the right call to action. You must have something in mind for users to do, as well as a way [...]

An article from Wired caught a lot of attention this week when it proclaimed that the Web is dead. Obviously, this is a sensational headline and a perfect example of linkbait, but it worked. It received the attention it was looking for, and it is still an interesting and thought-provoking read, though the web is [...]


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