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Posts Tagged ‘kleinberg’
HOW TO: Optimize Your Company’s LinkedIn Profile
In: web resources
28 Jan 2011Adam Kleinberg is co-founder and CEO at Traction, an interactive agency that aligns psychology with technology to create ideas that work. Look for Traction’s LinkedIn page and free toolkit. Catch him tweeting at @adamkleinberg and blogging at tractionco.com/blog. Boasting 90 million users, LinkedIn is one of the social media titans. For business professionals, it has [...]
Why Every Brand Needs an Open API for Developers
In: web resources
5 Jan 2011Adam Kleinberg is co-founder and CEO at Traction, an interactive agency that aligns psychology with technology to create ideas that work. Catch him tweeting at @adamkleinberg and blogging at tractionco.com/blog. The most effective ads today are experiences that provide value to customers. The biggest challenge is providing that value at scale in a world where [...]
Google has launched a new site called "ThinkHoliday", which counts down the days until Christmas, and provides information for businesses and marketers that will help them prepare for the holidays. According to the site, 71% of consumers have started researching their holiday purchases, and 89% of them have started shopping online. The site is a [...]
How Google Wave is Changing the News
In: web resources
22 Nov 2009It’s not too often that legacy media learns a new mass communication tool along with its audience. But that’s exactly what’s going on now because of Google Wave. Although it’s still invitation only and in preview, the real-time wiki collaboration platform is being used by some media companies for community building, real-time discussion, crowdsourcing, collaboration [...]
Google Says Search Ads Boost Brand Awareness
In: web resources
30 Oct 2009Google conducted a joint test with Levi’s and found that paid search ads raised consumer awareness of the Levi’s brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi’s when asked which brand of jeans came to mind when a Levi’s search ad was in the top [...]
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- Tags: Brand, comscore, cycle search, google, kleinberg, Levi, Mike Shaw, quot, Sara Kleinberg, search, test
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This blog delivers stylish and dynamic news for designers and web-developers on all subjects of design, ranging from: CSS, Ajax, Javascript, web design, graphics, typography, advertising & much more. Our goal is to help you communicate effectively on the web with an engaging website or functional interface.
