Posts Tagged ‘israeli company

first_elseCould First Else, the upcoming smartphone from Israeli company Emblaze Mobile, be vaporware? Very little is known of the actual final product (carriers, price and exact specifications are all unknowns), which means that what we see now could be very different from what we’ll eventually see in stores (if it ever makes it that far).

But, being the geeks that we are, we just can’t ignore the sheer beauty of First Else’s futuristic UI that was unveiled at an event in London.

The device sports a TI OMAP 3430 processor, a 854×480 pixel, 3.5-inch capacitive LCD touchscreen, a 5-megapixel camera, and a 1450mAh battery, while the operating system is Access Linux Platform, which was announced back in 2006. but has never appeared on any actual device on the market.

All that aside, what impressed us is the fluid, innovative interface of First Else; we’re not sure how well it’ll work in real life usage, but it definitely looks impressive, especially since you can mostly control it with a single finger. See a detailed demonstration in the video below.



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Folks, today might be the day when you start to notice how ancient our smartphones have become, even if they only came out in last few months. Blame Else (formerly Emblaze Mobile) for its confusingly-named First Else, a phone “built from scratch” over the last two years and now powered by Access Linux Platform (ALP) 3.0 — a mobile OS thought to have quietly died out since our last sighting in February. Until today’s London launch event, the last we heard of this Israeli company was from October’s Access Day in Japan where it previewed the Else Intuition OS, which we like to think of as inspired by Minority Report. While it’s still too early to tell whether the First Else — launching in Q2 next year — will dodge the path of doom, we were already overwhelmed by the excellence of the device’s user experience, both from its presentation and from our exclusive hands-on opportunity. Do read on to find out how Else is doing it right.

Continue reading Emblaze’s First Else unveiled in London, promises to be a game-changer

Emblaze’s First Else unveiled in London, promises to be a game-changer originally appeared on Engadget on Tue, 24 Nov 2009 20:34:00 EST. Please see our terms for use of feeds.

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WinBuyer has just announced that it has raised institutional funding for the first time, to the tune of $6.9 million, in a Series A round led by Pitango Venture Capital and joined by Giza Venture Capital.

The young Israeli company markets a so-called Onsite Comparative Pricing (OCP) application, which aims to help Internet retailers integrate comparison shopping elements straight into their own product pages.

The idea is that visitors of ecommerce websites would be less inclined to search the Web for more information and comparative pricing for products they intend to buy when the online retailer actually shows all that information on his own website prior to purchase, including pricing of and links to his competitors. Evidently, retailers can opt to show only information for merchants who sell the same product at a higher price point.

WinBuyer says this strategy helps lift sales because it removes the need for potential buyers to scour the net for more information, thus making the conversion process swifter. The company claims the OCP app also helps e-tailers keep customers coming back to them since it turns their product information pages into one-stop shops.

WinBuyer gets pricing and other information for products directly from hundreds of merchants and dozens of comparative shopping partners such as Shopping.com, Shopzilla and PriceGrabber.

Installation of the Javascript application is free and the tool includes a feature for AB testing, which enables online retailers to try out various integrations and custom placements on their websites before rolling it out in full. WinBuyer makes money from PPC revenue sharing.

Earlier this month, the company struck a partnership agreement with Overstock.com, which will integrate WinBuyer’s OCP application into their product detail pages (for an example page, go to this product page on the US site and look at the top right section).

A couple of downsides from what I can gather: the app is only available for English-language sites at this moment, and since the application isn’t capable of showing comparative shipping and handling costs for every online retailer out there, savvy shoppers are still better off researching detailed pricing on other retailers’ website to make sure they’re getting the best bang for their buck.

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