Posts Tagged ‘interactive campaign’

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Interactive Billboards: Bringing Billboards To Life

In: web resources

25 Apr 2011

Creating effective advertising these days can be a challenge. There are so many ads out there that compete for our attention. In addition to that, there are so many mediums to choose from.  Campaigns with all different objectives are created everyday to promote brands and services. Their purpose could be to sell products, services or [...]

Can new IAB-sanctioned ad formats lure brand dollars?

In: web design

9 Mar 2011

At the recent IAB Annual Leaders Meeting in Palm Springs, California, Google’s Eric Schmidt forecast display advertising could reach $200 billion in 5 to 10 years. The lingering and long-standing obstacle to that goal is how complicated it is to execute an interactive campaign at scale compared to television. Seems we’ve been having that conversation for [...]


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