Posts Tagged ‘harvard business review

Social media, or at least its widespread use, may be relatively new, but certain human behaviors are not. For example, David Aaker, blogging at the Harvard Business Review, points to a study by Ernest Dichter from 1966 on word-of-mouth persuasion. The report had three key findings, all of which are relevant to social business today. [...]

An article at Harvard Business Review takes an interesting look at “seven things human editors do that algorithms don’t (yet).” They boil down to: anticipation, risk-taking, the whole picture, pairing, social importance, mind-blowingness, and trust. Clearly there’s still room for humans on the web. In search, that’s good news for Blekko, which brings the old [...]

Can the world’s business leaders apply their creativity and financial acumen to help pull 2 billion people out of poverty? That’s the challenge put forth by a Dartmouth professor and a veteran marketer, who are soliciting designs for a $300 house. The professor, Vijay Govindarajan, and the marketer, Christian Sarkar, laid down the gauntlet on [...]

David Armano speculates on what we can expect as far as trends in Social Media for 2011. The article at the Harvard Business Review looks at the landscape covering Google, Facebook, LBS, tablets and social media schizophrenia. What trends do you see developing for 2011? Go to Source

Comprehensive look at the changing nature of how and when consumers interact with brands on purchase decisions, including analysis of an in-depth case study. From the article at the Harvard Business Review – “Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the [...]


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