Posts Tagged ‘forrester research

Nate Elliott is Vice President and Principal Analyst at Forrester Research, where he helps interactive marketers around the world develop the strategies and tactics that make them successful, and then helps them measure the results. You can follow him on Twitter at @nate_elliott. Last year, American consumers posted more than a billion opinions about products [...]

With shopping on the high street often a nightmare of crowded stores, overfilled car parks and pricey petrol, the online equivalent is more appealing than ever for UK consumers. But etailers need to be careful as small details like delivery costs are still slowing the progress of uptake. Back in 2008, a survey conducted by [...]

J. P. Gownder is vice president and research director at Forrester Research, where he leads a research team that serves consumer product strategy professionals. You can follow him on Twitter at @jgownder and read his blog or his team’s blog. Mass customization — where customers can tailor a product’s appearance, features or content to their [...]

J. P. Gownder is vice president and research director at Forrester Research, where he leads a research team that serves consumer product strategy professionals. You can follow him on Twitter at @jgownder and read his blog or his team’s blog. Mass customization — where customers can tailor a product’s appearance, features or content to their [...]

J. P. Gownder is vice president and research director at Forrester Research, where he leads a research team that serves consumer product strategy professionals. You can follow him on Twitter at @jgownder and read his blog or his team’s blog. Mass customization — where customers can tailor a product’s appearance, features or content to their [...]


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