Posts Tagged ‘endorsers

Unprovoked testimonials about the iPad flowed freely from media-leaders-turned-celebrity-iPad-endorsers at the All Things D conference Wednesday. Go to Source

Update: The new FTC guidelines have come out today. The FTC says: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message [...]

Bloggers now have up to 11,000 reasons to disclose when they are being paid to review products. The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980, and among the changes, a requirement that “bloggers who make an endorsement must disclose the material connections [...]


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