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Posts Tagged ‘endorsement’
NBC Invests in Targeted TV Ads Business
In: IT news
6 Oct 2010A company that delivers targeted ads to television sets has scored another endorsement, this time from NBC Universal. Go to Source
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- Tags: endorsement, NBC, television sets, tv ads
Brown University Strengthens Ties To Google
In: web resources
30 Jun 2010Google Apps for Education is having a good week. Yesterday, public schools in Iowa and Colorado got onboard, and today, a representative of Brown University made another announcement. By popular demand, Brown faculty, staff, medical, and grad students are all "going Google." Geoff Greene, Director of IT Support Services at Brown, noted in a guest [...]
Microsoft not opposed to Google Web video plan
In: web resources
19 May 2010It was hardly a ringing endorsement, but neither was it an attempt to squash Google’s new WebM plan for Web video. Originally posted at Deep Tech Go to Source
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- Tags: endorsement, google, squash, WebM
CliffsNotes For Bloggers To Avoid The FTC’s $11,000 Fine For Endorsements
In: web resources
26 Oct 2009If you’ve already read – and clearly understand – the 81-page Guides for the use of Endorsements and Testimonials in Advertising issued by the FTC on October 5, 2009, then read no further. However, if you’re a blogger or other producer of consumer-generated online content, and you’re not quite sure about how to decipher the [...]
Update: The new FTC guidelines have come out today. The FTC says: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message [...]
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