Posts Tagged ‘emotional response

Given our visually driven, weight-obsessed culture, it isn’t surprising that many launch-day reviews of the iPad 2 focused on its slimmed-down form factor. Unboxing mine Friday, I felt exactly as if I were greeting a friend who was grinning about the pounds he had shed since our last meeting. “Hey, look at you!” I said. [...]

“The Girl Store” is a rather jolting title for an e-commerce site, but that’s exactly what its creators were going for. “It’s true that girls are literally being sold into slavery, and we wanted to pick up that thought to make [helping them] provocative,” explains Corinna Falusi, the creative director of ad agency StrawberryFrog, which [...]

There are a number of design elements that are important to design, texture being just one of them. However, texture can be a powerful force when presented in any type of design, adding visual interest and more detail. Texture is often times associated with the sense of feel, so adding it to a purely visual [...]

Color will be one of the first things anyone notices when visiting your site and it will be a large part of the initial impressions people form about you, your website, and your business. Color sets a mood and creates an emotional response in your audience. Set the wrong mood or create an undesired emotional [...]

   By Melinda Rainsberger More and more, designers, illustrators and coders are being asked to animate. Animation adds energy to a brand and heightens a customer’s emotional response. The software to do it is reasonably priced, and Internet connections can now deliver high-quality video. For these two reasons, animation-based advertising is booming on the Web. [...]


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