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In: web resources
21 Jan 2010If you’re interested in new trends in advertising, you may be interested in the possibility that you will be seeing trucks driving around playing full HD videos. Hopefully you won’t be so interested that you stop paying attention to the road.
Flick Studio is making these trucks with the hopes that companies will be interested in purchasing them for their own advertising purposes. The idea comes from trucks that are already out there, which feature rolling ads. This takes the concept to a whole new (and likely expensive) level.
Information about FlickTruck is scarce. The FlickTruck site only shows a couple videos (which offer no real details) and a GPS tracker tracking the journey of one of the trucks, "Flick-2". However, at the Consumer Electronics Show (CES) in Vegas recently, WebProNews spoke with David McDonald of Flick Studio (FlickStudio.com or FlickTruck.com).
As you can see, it’s a truck with 3 big TVs built in. The displays are higher than 1080p. The are WUXGA and can be viewed easily in broad daylight.
Flick Studio began producing the trucks six months ago, and currently there are only two of them. Those are just to drive around executives who are interested in the technology. Who knows where they will go from there?
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Hard drives are getting bigger and bigger and there seems to be no limit to the shapes and designs the companies come up with in order to captivate our attention so we would buy their designs. I have long enjoyed the slim and clean design of the 250 GB Porsche design USB drive and I have so many I can soon build a brick house out of them.
So where to take things next? Some are working on smaller, more slim and easy designs to take with you while others are working on adding as much space to the drive as possible. Every design has their own particular advantage. Even though designers really do their best they never seem to really add that bit of extra to the drives that they put on the market. Maybe it’s because they always have to compromise their designs in order to meet the manufacturing costs and compare it to the actual price in store to make the concept liable for a clean go for marketing.
When I saw a design conceptualized by designer Sokolova Ekateryna I was captured in an awe state. The design is pure beauty and the small eccentric features is speaking to my senses like I was mesmerized. Just the red textual status screen at the curvature end of the drive is so cool. I’d like to add a few of these drives to my air shelf made of glass to really showcase its awesomeness and creative use of imagination.
But, what really spoke to me when I saw it was the silver, glossy finish the drive inhabits.The pure shapes and the female curvature of the drive is just beauty in a box. I hope this drive will be available before soon. When it is, I’ll make an initial order of four.


In: gadgets
20 Jan 2010Lockheed Martin introduces ‘PC on a stick’ flash drive — yes, Lockheed Martin originally appeared on Engadget on Tue, 19 Jan 2010 15:51:00 EST. Please see our terms for use of feeds.
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