Posts Tagged ‘customer interaction

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Unsure how to respond on Facebook? Download Buddy Media’s free whitepaper, “The Definitive Guide to Social Media Moderation and Publishing.” With more than 700 status updates posted on Facebook per second, you need a game plan. As Facebook has become a primary [...]

By David Moskovic Bringing together marketing and UX efforts in the management of digital touchpoints. Historically speaking, marketing and UX have been either somewhat at odds or simply unconcerned with each other. At the risk of oversimplifying, it might be said that marketing is generally concerned with things like new customer acquisition, reach and frequency, [...]

Customer acquisition and retention is the lifeblood of most businesses. But a company’s customer acquisition and retention can only be as strong as the profitability of a company’s customer relationships. In other words, if you’re acquiring and retaining customers that are only marginally profitable, or not profitable at all, chances are you won’t thrive. Here [...]


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