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In: web resources
31 Jan 2011Like a 21st century version of the choose-your-own-adventure books, interactive YouTube videos can up the engagement factor by letting the viewer decide the course of the action, or just play around with the content. With Tippex seeing success with its A Hunter Shoots a Bear campaign, and Samsung and Rogers also testing the interactive video [...]
In: web resources
23 Apr 2010Tourism is an industry responsible for billions of dollars spent in the world a year. Marketing tourism can be tricky. Everyone has beautiful scenery, interesting activities and their own “unique” destinations. So how do you define a specific area or brand from another? Through creative campaigns. The Fly Ecuador campaign for Tame Airlines is no different. Carrying an overarching [...]
Over the last decade Apple Computers has made a phenomenal comeback that I believe is something that will be studied in business schools if its not already being done. I would even go far to say that Apple’s comeback should be studied from a branding perspective. The Think Different campaign, launched in 1997, was a [...]
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