Posts Tagged ‘coremetrics

IBM has a new Web analytics service available, as part of an announcement earlier this month that combines technologies from its acquisitions last year of Coremetrics and Unica. This continues the trend with other large software companies who have significant analytic tools such as Adobe’s Omniture and Webtrends. Sponsor This is the overall dashboard, click [...]

U.S. online retail sales on Cyber Monday were up 19.4 percent over the same period last year, with the average order up from $180.03 to $194.89 for an increase of 8.3 percent, according to a new report from IBM’s Coremetrics. Compared to Black Friday, Cyber Monday online sales were up 31.1 percent with the average [...]

More numbers are trickling in for the start of the holiday shopping season, specifically as it pertains to online retailers. Specifically, comScore reported on Sunday that online retail spending is up 13 percent in the first 26 days of November versus the same period last year. The research firm also indicates that Black Friday online [...]

Web Analytics Demystified blogger and consultant Eric Peterson was recently in London to speak at Tealeaf’s annual customer forum.  We interviewed Eric and Tealeaf’s VP of Worldwide Marketing Geoff Galat about the current trends in web analytics, and the challenges of measuring multichannel marketing…  What are the implications of all the consolidation we are seeing [...]

IBM has announced the closing of its acquisition of web analytics firm Coremetrics, based in San Mateo, CA. The acquisition will boost IBM’s business analytics offerings through cloud services. "With this acquisition, IBM will give clients greater insight about customer behavior and sentiment about products and services, and give true foresight into their future buying [...]


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