Omoby can essentially be summed up in four words: Google Goggles for iPhone. The visual search app allows you to snap a pic of any object and get back a list of convenient search results, retailer pricing, and information about that product.

The technology behind the app is visual object search, so it doesn’t require a barcode to be scanned, and can tolerate a fair amount of object rotation and general object obscurity in making an identification. In our tests oMoby fared better on some things than others: boxed media like video games or DVDs were easily identified while the Nexus One was rendered simply as “Google Android phone.”

Still, it’s a nice quick and dirty way to pull up information or do comparative shopping for a wide range of objects. The app saves a history of your visual searches too so you can reference them later. Hooking in your Twitter or Facebook allows you to share results with your friends; sharing via email is an option as well. The app is powered by IQ Engines visual search technology, which also offers an API for developers who want to incorporate image intelligence into their own apps.

So if you’re an iPhone user who has been jealous of your Android counterparts’ access to visual search, oMoby is definitely worth a look at the low, low price of free in the App Store [iTunes link]. We’ve embedded a demo video below of the app in action; if you get a chance to watch the video or try out the app, let us know what you think in the comments.

Tags: google goggles, iphone, iphone apps, IQ engines, Mobile 2.0, object search, omoby, product search, Search, visual search

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