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21 Jan 2010

Mashable NextUp NYC Only 200 tickets remain for Mashable’s Social Media Week event, NextUp NYC – The Future Journalist on Wednesday, February 3rd, 2010 at 92YTribeca.

Join us for networking and a conversation and Q&A with Sree Sreenivasan (Professor and Columbia Journalism School Dean of Student Affairs and contributing editor of DNAinfo.com) and Vadim Lavrusik (new media journalist and digital media graduate student at Columbia University Journalism School).

Details

Location: 92Y Tribeca, 200 Hudson Street, New York, NY 10013

Socialize (new): Facebook Event Page

Pricing: $20 in advance, $25 at door. Tickets on Sale Now.

Food and drink: Full cash bar and food menu available

Schedule

6:00 – 7:15 = Open Networking
7:15 – 8:45 = Conversation and Q&A with Sree Sreenivasan and Vadim Lavrusik
8:45 – Bar Close = Open Networking

A Conversation and Q&A with:

Sree Sreenivasan – Prof. Sree Sreenivasan, Columbia Journalism School Dean of Student Affairs and contributing editor, DNAinfo.com.

Sree Sreenivasan is a tech evangelist and skeptic specializing in explaining technology to non-techies. He is a professor and dean of students affairs at Columbia University’s Graduate School of Journalism, where he teaches in the digital media program. Sreenivasan is contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts, the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field. He also has been a fixture on NYC-area television. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV and now occasionally appears on various TV shows (on CNN, NBC’s Today Show, CNBC and elsewhere) to talk tech. He has written articles for The New York Times, BusinessWeek, Rolling Stone, National Journal, Bloomberg, Forbes and Popular Science. You can find him on Twitter at twitter.com/sreenet and on the Web at sree.net.

Vadim Lavrusik – Online journalist and M.S. candidate in Digital Media at Columbia Journalism School

Vadim Lavrusik is a new media journalist and social media consultant studying digital media at the Columbia University Graduate School of Journalism where he is launching NYC 3.0, a tech start-up news site as part of his Master’s project. He is also currently working as a social media consultant at the New York Times. He’s reported for publications like the Star Tribune, The Minnesota Daily, the Mpls./St. Paul Business Journal and most recently was a guest feature writer for Mashable.com, where he covered trends in news media, and contributed to Poynter Online’s E-Media Tidbits. You can follow him on Twitter at twitter.com/lavrusik and the Web lavrusik.com.

Thanks to our Sponsor

Zemoga is an award-winning digital innovation agency that specializes in the creation of meaningful and engaging interactive experiences and applications. With offices in the US and Colombia, Zemoga empowers customers with groundbreaking solutions through a model that provides efficiencies at every level. Zemoga’s clients include Sears Holdings, HBO, ING, Yahoo, Viacom, A&E Television Networks, Toyota, SONY Music, and Rodale.

Call for Sponsors

As all of our NextUp NYC events funds go directly to 92YTribeca’s non-profit programming, we are looking for Sponsors to come aboard and support the event. Please contact adamh @ mashable for more information.

Thanks to our Partner

“SMAC – the Social Media Advertising Consortium fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, our goal is to grow revenues and increase engagement. SMAC members are groundbreakers. Entrepreneurs. Thought leaders. Together, we form a community that feeds off each other’s creativity, creating an environment for learning and discovery.”

Reviews: Mashable, Twitter

Tags: Events, future journalist, nextupnyc, NYC, social media week

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CNN Gets Indie With Vice and Sub Pop Partnerships [VIDEO]

In: web resources

21 Jan 2010

Last night in Brooklyn’s consummate hipster ‘hood of Williamsburg, CNN.com announced partnerships with two rather odd (yet entirely awesome) bedfellows: Vice’s VBS.TV and Sub Pop Records. This media marriage will result in two new web-exclusive video series, “VBS.TV on CNN.com” and “Indie Asia: On Tour with Handsome Furs.”

Although these new partnerships may seem like an unusual move on the part of the news organization — even Vice founder Shane Smith recognizes that: “The ‘Hipsters’ Bible’ hooking up with the World’s News Leader is a bit odd,” he says — it stems from an urge to add more diversity to the site in terms of style and perspective.

If you’re not familiar with VBS.TV, it’s basically a free online content channel that’s part of the Vice empire (which includes the original magazine, a record label and VBS.TV, of which Spike Jonze is the creative director). The brand is known for covering content that fits well within the indie bloodstream, and that’s rather, well, shocking — come on, the mag features a column dedicated entirely to trippin’ and one of its original founders did this (NSFW, dear lord) after mistakenly thinking he’d won Gawker’s Hipster of the Decade.

By the looks of the first episode, “The Vice Guide to Liberia,” the brand has not been slacking on its shock appeal. The spot features Smith trekking through the embattled country, interviewing warlords who admit to horrific deeds such as drinking the blood of innocent children. Shock value aside, these kinds of journalistic endeavors promise to be an interesting and vital addition to CNN.com’s arsenal of news. “The Vice Guide to Liberia” premieres today on CNN.com. Check out a teaser below:

CNN’s partnership with Sub Pop Records — an indie label from Seattle — also marks a unique foray into more offbeat territory. “Indie Asia: On Tour with Handsome Furs” follows the band across the foreign continent as they document their experiences with Flip cams. Personally, we’re intrigued by this unique form of publicity. The Furs and their label are making use of social media to draw attention to their music, and CNN, in turn, is bringing an indie outfit to a mainstream audience. The first episode premieres tomorrow in CNN’s Travel section. Check out a preview below:

Disclosure: Mashable has a syndication partnership with CNN.

Reviews: Mashable

Tags: cnn.com, media, music, sub pop, vice, video, web series

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Tags: Asia, Brooklyn, CNN, com, Flip, indie, indie label, journalistic endeavors, Liberia, Seattle, Shane Smith, sub pop records, VBS, vbs tv, vice, Williamsburg

Video Advertising Takes to the Highway

In: web resources

21 Jan 2010

If you’re interested in new trends in advertising, you may be interested in the possibility that you will be seeing trucks driving around playing full HD videos. Hopefully you won’t be so interested that you stop paying attention to the road.

Flick Studio is making these trucks with the hopes that companies will be interested in purchasing them for their own advertising purposes. The idea comes from trucks that are already out there, which feature rolling ads. This takes the concept to a whole new (and likely expensive) level.

Information about FlickTruck is scarce. The FlickTruck site only shows a couple videos (which offer no real details) and a GPS tracker tracking the journey of one of the trucks, "Flick-2". However, at the Consumer Electronics Show (CES) in Vegas recently, WebProNews spoke with David McDonald of Flick Studio (FlickStudio.com or FlickTruck.com).

As you can see, it’s a truck with 3 big TVs built in. The displays are higher than 1080p. The are WUXGA and can be viewed easily in broad daylight.

Flick Studio began producing the trucks six months ago, and currently there are only two of them. Those are just to drive around executives who are interested in the technology. Who knows where they will go from there?

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