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In: web resources
6 Apr 2011Consultants are always talking about “deliverables,” a term used to describe the final product provided to their clients. Consultants understand that business people are loath to paying for mere advice even if that advice is critical to their business, but they are open to paying for something tangible like a deliverable. The so called “deliverable” [...]
In: web resources
9 Mar 2011This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Showing people what a product does is a better way to catch their attention than telling them about it. Car salesmen encourage test drives, ice cream stores give out free samples, [...]
In: web resources
5 Feb 2011Your content’s URLs, or Universal Resource Locators, may not be something that you think about every day. Making your URLs as friendly and easy-to-use as possible is one of the basics of optimizing your website for search engines as well as vastly improving its general usability. The base URL, or address, of your website often [...]
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