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Posts Tagged ‘campaign’
Run a Marketing Campaign on Twitter
In: web resources
21 Jan 2010Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign. Thus you must plan a marketing campaign that actually does little selling and more connecting. Why? Because this “laid-back” strategy on Twitter is more likely to get you loyal followers interested in [...]
How Scott Brown Used Google to Get Results in Mass. Election
In: IT news
20 Jan 2010UPDATE: This post has been updated to include comments from Scott Brown’s campaign. Politics aside, you can count Google as a clear supporter of at least one aspect of Republican Senate candidate Scott Brown’s campaign — the use of online media. “He has definitely run a model campaign,” Google spokesman Galen Panger said in an [...]
Get a Mac: 5 of Our Favorite Ads [VIDEO]
In: web resources
20 Jan 2010Love them or hate them, the ads for Apple’s “Get a Mac” campaign have been incredibly successful. Last month, AdWeek named the series Ad Campaign of the Decade. More effective at converting users than even the infamous “Switch” campaign, these ads have helped personify Apple as a brand to the culture. Although Apple has a [...]
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